DCI Artfom
Designed while Robert Benson was a Design Principal at CannonDesign20,000sf | Chicago IL
DCI Artform empowers brand experiences in retail environments. Working on both the science and art of brand awareness and experience, this creative studio was also a client engagement space.
The design featured a digital cave that allowed real-time full-size digital experiences without the use of a headset. The digital cave clad in hot rolled steel, became a work wall for all the spaces around it. The importance of the digital cave to the work of DCI Artform could be felt through the palpable material essence of the steel.
architect of record | cannondesign
